Saudi Arabia Beauty and Personal Care Market Overview

Market Size in 2024 : USD 4.6 Billion

Market Size in 2033: USD 6.4 Billion

Market Growth Rate 2025-2033: 3.7%

According to IMARC Group's latest research publication, "Saudi Arabia Beauty and Personal Care Market Size, Share, Trends and Forecast by Type, Category, Distribution Channel, and Region, 2025-2033", The Saudi Arabia beauty and personal care market size was valued at USD 4.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 6.4 Billion by 2033, exhibiting a CAGR of 3.7% from 2025-2033

Download a sample PDF of this report: https://www.imarcgroup.com/saudi-arabia-beauty-personal-care-market/requestsample

Growth Factors in the Saudi Arabia Beauty and Personal Care Market

• Rising Disposable Incomes

The increasing disposable incomes in Saudi Arabia have significantly fueled the beauty and personal care market. As the economy diversifies beyond oil, more consumers, particularly young professionals and women entering the workforce, have greater purchasing power. This financial freedom allows them to invest in premium beauty products, from luxury fragrances to high-end skincare. For instance, brands like L'Oréal and Estée Lauder have reported strong sales in urban centers like Riyadh and Jeddah, where consumers are willing to spend on quality products that enhance their appearance and align with their lifestyle, driving consistent market expansion.

• Growing Consumer Awareness

Heightened consumer awareness, driven by global beauty trends and local education efforts, is a key growth factor. Saudis are increasingly informed about skincare, haircare, and wellness through social media platforms and brand campaigns. For example, campaigns by local influencers on Instagram have popularized dermatologically tested products, especially among millennials seeking natural solutions for skin concerns caused by the harsh climate. This awareness extends to the harmful effects of synthetic chemicals, pushing demand for organic and halal-certified products. Companies like The Body Shop have capitalized on this by offering eco-friendly lines, resonating with health-conscious consumers and boosting market growth.

• Expanding E-Commerce Platforms

The rapid growth of e-commerce in Saudi Arabia has transformed the beauty and personal care market by making products more accessible. With near-universal internet penetration, online platforms like Noon and Amazon.sa offer a wide range of cosmetics and skincare, often at competitive prices. For instance, subscription services by retailers like Sephora provide regular deliveries of curated products, enhancing consumer convenience. This digital shift has also enabled smaller brands to reach a broader audience, as seen with local startup Mira, which expanded its skincare line through online channels, contributing to market dynamism and accessibility.

Key Trends in the Saudi Arabia Beauty and Personal Care Market

• Demand for Natural and Organic Products

Saudi consumers are increasingly favoring natural and organic beauty products, driven by health and environmental concerns. This trend is particularly strong among younger demographics who prioritize cruelty-free and chemical-free options. For example, brands like Lush have gained traction by offering handmade, organic cosmetics that align with these values. The preference for halal-certified products further amplifies this trend, as seen with the popularity of brands like Wardah, which caters to the Muslim population’s needs. This shift reflects a broader cultural move toward sustainability, influencing both local and international brands to innovate eco-friendly product lines.

• Influence of Social Media

Social media platforms like Instagram and YouTube have become powerful drivers of beauty trends in Saudi Arabia. Influencers showcase makeup tutorials and skincare routines, shaping consumer preferences and boosting product visibility. For instance, major color cosmetic brands like MAC have seen sales surges due to influencer-driven trends like contouring and highlighting. With Saudi Arabia boasting the highest per capita YouTube watch time globally, beauty-focused content garners billions of views, encouraging brands to partner with influencers for targeted campaigns. This digital engagement not only educates consumers but also fosters brand loyalty among the youth.

• Rise of Premium Fragrances

The cultural emphasis on fragrances, particularly traditional Arabic scents like oud and musk, has fueled the rise of premium fragrances in Saudi Arabia. Consumers, both locals and tourists, are drawn to luxury perfumes from brands like Arabian Oud and Chanel, which offer long-lasting, high-quality scents. This trend is amplified by rising disposable incomes and a desire for individuality, with unisex perfumes gaining popularity among younger generations. For example, Ajmal’s gender-neutral fragrance lines have resonated with millennials seeking unique scents, making the fragrance segment a dominant and fast-growing category in the market.